2nd Avenue Art Guild Awarded March “Display Window of the Month” Award

» Posted by on Mar 19, 2012 in Main Street News | Comments Off on 2nd Avenue Art Guild Awarded March “Display Window of the Month” Award

2nd Avenue Art Guild Awarded March “Display Window of the Month” Award

On Wednesday, March 14th members of the Main Street Design Committee awarded the 2nd Avenue Art Guild, located at 701 N. Second Avenue, with the Main Street “Display Window of the Month” award for March. 

Starting this year, the Main Street Design Committee launched a new program that awards and acknowledges one downtown business each month that has put the time and energy into designing a well thought out window display.  The main goal behind the “Main Street Display Window of the Month” project is to not only acknowledge the businesses that have done well, but to also help encourage all downtown businesses to get involved.  As part of the program, the Main Street Design Committee is offering education on good design basics, as well as promoting the downtown incentive programs that are available to help downtown business and property owners make improvements to their storefronts.

“Window displays can be an integral part of a business, as it not only contributes to the character and success of the store, but also the character of the surrounding area and business district as a whole,” explained Chelsey Fisher, Main Street Director.  “The 2nd Avenue Art Guild was chosen as this month’s winner because the committee felt that their display did an excellent job in not only promoting the uniqueness of their store, but also helping add to the unique character of the entire downtown area.”

The criteria that the Design Committee looks at includes the general effectiveness of the window display, use and coordination of color in the display, creativity and/or the use of a seasonal theme, and the neatness of the signage, arrangement and overall appearance.

 “Window displays are an attractive part of the storefront and a well designed display can help draw customers into the store.  However, creating a window display that is really effective can take extra thought and effort,” explained Dennis Veatch, Design Committee Chair. “We are excited to acknowledge those downtown businesses that are putting in the extra thought and effort to not only enhance the image of their business, but the downtown area as a whole.”