Ensueno Boutique Awarded May “Display Window of the Month”

» Posted by on May 16, 2012 in Main Street News | Comments Off on Ensueno Boutique Awarded May “Display Window of the Month”

Ensueno Boutique Awarded May “Display Window of the Month”

On Tuesday, May 8th, members of the Main Street Design Committee awarded Ensueno Boutique, located at 612 N. Second Avenue, with the Main Street “Display Window of the Month” award for May. 

Starting this year, the Main Street Design Committee launched a new program that awards and acknowledges one downtown business each month that has put the time and energy into designing a well thought out window display.  The main goal behind the “Main Street Display Window of the Month” project is to not only acknowledge the businesses that have done well, but to also help encourage all downtown businesses to get involved.  As part of the program, the Main Street Design Committee is offering education on good design basics, as well as promoting the downtown incentive programs that are available to help downtown business and property owners make improvements to their storefronts.

“Often window displays can be seen as more than just a display of products available, but as a unique form of advertising,” explained Chelsey Fisher, Main Street Director.  “Ensueno Boutique was chosen as this month’s winner because not only did it attractively display the clothes they had available, but did so in a way that really helped sell and promote the unique merchandise they carry.”

The criteria that the Design Committee looks at includes the general effectiveness of the window display, use and coordination of color in the display, creativity and/or the use of a seasonal theme, and the neatness of the signage, arrangement and overall appearance.

For more information on the “Display Window of the Month” program or the Main Street Dodge City organization in general, please contact Chelsey Fisher at (620) 227-9501 or cfisher@dodgedev.org.